Fitzroys, Melbourne’s largest privately owned Commercial Real Estate Agent, celebrated 40 years of business in style at the Persimmon Room at the National Gallery of Victoria last Thursday night (coincidentally NGV also celebrates turning 40 this year). Over 200 friends, clients, staff and ex-staff enjoyed fine food and wine at the gala event. Founder Rod Fitzroy spoke of the early days while current CEO Michael Donovan looked to the future, unveiling the new Fitzroys brand which will be launched to the public in the coming weeks.
tomorrow has managed the Fitzroys account for nearly 35 of those 40 years, and is still working with Rod Fitzroy on one of his new ventures, medical company Orpharma. On behalf of the entire agency we'd like to say congratulations to the Fitzroys team on a spectacular 40 years.
Melbourne’s property market has weathered the recent global storms (GFC 1 & 2) better than most cities in the world, but we've still seen a slow property market in 2012. An article we spied in The Financial Review on Sat 10/3/13, “Home Prices Preparing for Liftoff”, has buoyed our spirits and put the current climate in perspective. Both apartment and house prices in Melbourne have increased 2.2% in the last 3 months, and about 5% for the year, with the prediction that we could get close to a double digit increase for the year. Auction clearance rates are also back up to 70% plus. Perhaps we really have turned the corner. Strap yourselves in for an exciting 2013.
tomorrow recently arranged the launch of Argo South Yarra for Pace Development Group. This boutique development of only 39 stunning apartments is redefining the Argo Hotel site, a South Yarra institution since 1865. Combining the existing heritage façade with cutting edge modern architecture, the project team has been able to create a completely unique offering. tomorrow was responsible for branding the development, designing all the marketing collateral and implementing the advertising campaign. Combining classic looks with a new attitude, Argo is already selling very quickly. Visit argoapartments.com.au
Once upon a time the internet was confined to your desktop computer. Then in 2008, the first iphone arrived. Millions of people clamoured over each other just to get their hands on one, but many didn’t realise the effect it would have on their lives. They now had the harnessed power of the internet in their pockets. They could reach the content they wanted whenever they felt like it. Fast forward to 2012 and you cannot escape the multitude of smart phones and tablets that are currently in the hands of everyday Australians. It is a golden age for instant communication, and that is spectacular news for advertisers. It means that everyone is within your reach, all of the time. All you need to know is how to reach them.
The first step in determining the best way to connect through a particular medium is to understand how and when that medium is used by consumers. These days 90% of our daily interactions with media is screen based, with multiple devices being utilised throughout the day interchangeably. The device we choose is often driven by the context, whether it be the amount of time we have, the goal, the location, or even our state of mind. It should however, be noted that 34% of the time we will simply turn to the screen that is closest.
There are no hard and fast rules when it comes to device usage, however, research shows us that there are certain trends and patterns that can point us in the right direction. Examples of this include a tendency for high smart phone usage around 8am and 6pm when people are travelling to and from work. They are looking for quick information on the go, and the smart phone is the best source for that content. The diagram below illustrates a typical day of device use.
In the end, by understanding when and how people digest content, we can tailor advertising campaigns that are more engaging and efficient. There are many more ways in which we can harness the power of digital advertising to generate results. If you’re interested in finding out more, get in touch with our Digital Director Anthony Bray at firstname.lastname@example.org. He’s always up for a chat.
You haven’t been living in Melbourne if you haven’t seen or heard about Nonda Katsalidis’ new architectural masterpiece, Australia 108. Set to become the tallest building in the southern hemisphere at a staggering 108 levels, the building boasts stunning apartments
and a six star hotel, all with the distinctive Fender Katsalidis touch. With a launch scheduled for early 2013, visit australia108.com.au for more on this city defining development.
Situated in the heart of one of Melbourne’s most highly sought after locales, is Limited Armadale, an apartment project built on exclusivity and prestige. Consisting of just 17 apartments, it is a rare offering, and one that is sure to be a sucess. Again, tomorrow was responsible for all elements of the marketing and advertising. Visit limitedapartments.com.au
In 1955, Peter Thomson won the second of his five British Opens, at St Andrews Scotland, with a score of 281. St Andrews private Golf Club will be Australia’s most exclusive golf club with a total membership of only 281.
Working for a consortium including award winning golf course architect Ross Perrett, the new course will adjoin the existing St Andrews Beach Course. “We will produce a world class links course on a superb parcel of land, reminiscent of the great links courses of Ireland and Scotland”, says Perrett.
The membership kit we produced includes a high quality brochure/folder, with a built in video unit. The very rare memberships will be sold on an invitation basis, commencing late 2012, with the course scheduled for completion in late 2013. Visit standrewsprivate.com.au for more information.
You may have noticed that throughout the month of November our logo looked a little different. A little more distinguished and manly. That’s because we have been doing our part to raise money and awareness for men’s health by participating in Movember. All the guys have jumped on board and grown some truly amazing mo’s which you can check out below, with more in depth mo by mo analysis on our blog. Thanks to everyone who donated their hard earned money to this worthy cause and helped us raise over $4,000!
One of the more unique projects we have undertaken in recent years would have to be Phoques Bay, King Island. Located half way to Tassie, and renowned for its fine meats and cheeses, you can buy a parcel of pristine beachfront land for a steal. And with lots over 100 acres, there’s room for your house, your personal driving range and even your own airstrip. Our segment on Channel 9’s “On-Display“ was the highest rating episode for the series so far. Go to phoquesbay.com.au for more information.
No, not for us. We're raising money (and awareness) for men's health in the time honoured Movember tradition. tomorrow is so keen to help that we have even changed our logo for the month, to really help in getting the message out there. All the boys in the office are demonstrating their dedication by sporting some very dodgy facial follicles, so we'd love it if you could show your support for this very worthy cause and donate via our Movember team page. We'll keep you updated with how the mo growing is progressing over the next few weeks on our team page and here on our blog.
tomorrrow is proud to support Bestchance child and family care, Road Trauma Support Services Victoria and the Kids Tennis Foundation. Each of these groups do great work within the community and we would encourage everyone to find out more about what they do, and how you can help them create a better tomorrow.
tomorrow is proud to have been part of Becks’s successful bid for the $1 billion+ development at Caulfield Racecourse that will create a village where hundreds of people will live and work.
The Melbourne Racing Club recently awarded the contract for the project to the Beck Probuild Consortium. It will be built on five hectares of land next to the racecourse, Caulfield train station and Monash University.
The development is expected to take up to 15 years to complete and will include more than 1500 dwellings, and office and retail space, including a supermarket, pharmacy, cafes, restaurants, and other health and recreational outlets.
A new street, The Boulevard, will be the heart of the project, which will compromise three primary precincts:
Precinct 1, to the west of the development, will be a low/medium density residential area.
Precinct 2 will be a mixed-use precinct with active streets frontages, tree-lined laneways with retail outlets, including a supermarket, specialty shops, and a restaurant hub established around the new Boulevard road link.
Precinct 3 will encompass the Smith Street precinct based in the eastern section of the site next to Caulfield Station comprising a mix of commercial, residential and retirement accommodation.
Melbourne Racing Club’s upgrade of the racecourse infield will include five activated precincts, exercise pods, a jogging trail, a lake pathway, lake boardwalk, barbeque, toilets, a picnic area, a dog off-leash area, and a junior football pitch.
Consortium director Sam Beck said “The project will deliver a new world class suburb for Melbourne.”
Probuild managing director Phil Mehrten said “It was a great outcome for Melbourne’s construction industry.”
“This will mean jobs and investment, and it’s a vote of confidence in the future of Melbourne’s development industry,” he said.
tomorrow agency will now work with the Consortium to finalise a brand for the project which will launch in late 2013.
In our last newsletter we were excited to report our appointment to the AXF Group account. Since that appointment we have commenced work on two projects for the group. We can now reveal the names of these projects; Imperial Doncaster and Sovereign Residences Box Hill. Both projects are still in their infancy, however, you will see them around the traps later this year. Keep your eyes peeled. To whet your whistle, here is the first render of Imperial Doncaster.
We have just started work on the newest Vision 8 project, 560 Flinders Street, Melbourne. This captivating project, located in a highly sought after city location, has been designed by renowned architects Elenberg Fraser to bring a little taste of New York style living to Melbourne. Above is a glimpse of the stunning façade, which has been created to reflect its surroundings, and appear completely different depending on where you view it. 560 Flinders Street, Melbourne will be hitting the market this Spring.
Working with Vision 8, tomorrow has helped launch Sirocco, a 14 apartment development in the Bayside suburb of Hampton. We gave the boutique project a luxurious, yet relaxed look and feel that we felt really emphasised the quality of the product and the proximity to the beach, which is obviously one of the key selling features. Stylish apartments in a stellar location; we’re sure they’ll do well.