Because if you haven’t, you soon will. Errol is the latest project by Melbourne developers Saade Group. From the moment we started work on Errol, we knew we were going to do something different. We wanted to create a campaign that was inviting, quirky and really reflective of North Melbourne. Rather than a hard sales pitch, we wanted to talk to our target in a friendly manner that mimicked a conversation with a friend, in order to engage with them in a more meaningful way. Add to this a unique and eye catching design, and ta da! You’ve got a great little job that is sure to stand out, even in this crowded marketplace.
Lars Weisenberger, Partner - Creative Director
What do you love about advertising?
Well, I guess what first attracted me to advertising was that we just had so much in common. We were both cunning, persuasive and looking to take over the world.
Matthew McConaughy’s acting career.
Is there an ad campaign that you’ve found particularly memorable?
Do you have a quirky habit?
I aim to own the largest collection of t-shirts known to man. I first realised I had the chance to accomplish something very special the day the bottom fell out of my chest of drawers due to the sheer, overwhelming weight and built up pressure generated by hundreds of compressed t-shirts. I also collect comic books. And I know what you’re thinking. Sorry ladies, spoken for.
Why did you move the office to Richmond? Don't you like Carnegie?
It's not that I didn't like Carnegie, we just wanted different things. I couldn't settle down and be the man I wanted to be. Richmond is exciting, new and inspiring. And also, I only have to take 20 steps out of the building to get a coffee. It's all about getting your priorities right.
As the name implies, at tomorrow, we’re all about the future. So naturally, the constantly evolving world of digital advertising is intriguing to us. With exciting new developments happening all the time, it’s our business to stay on the forefront. We’ve got the facts on Facebook, the skinny on SEM and know how to get more out of RSVP.com.au than just the odd dinner and movie. In short we’ve got the answers to how best to harness the awesome power of the internet, and connect your brand with the people who want to know about it.
tomorrow has recently been appointed to the Hydralyte account. It’s an exciting change for the agency and involves work on the core Hydralyte brand, as well as developing two new sub-brands, Hydralyte Sports and Hydralyte at Work. Although it is still early on in the process, we are really relishing the chance to showcase our skills on a non-property client. Keep an eye out for more information in upcoming newsletters.
tomorrow has recently been involved in launching the latest project from Peter Gibson Developments. A unique offering, The Hawksburn campaign was designed to give prospective purchasers an in depth look at the one of a kind Hawksburn village lifestyle, available so close to the city. We were able to bring this premise to life through some great design and a stunning series of lifestyle photographs, showcasing the local merchants and their wares. It’s a great example of a property and lifestyle campaign, that is sure to resonate with the target. The fact that it’s an amazing building is just a bonus.