Revel Developments had the sole aim of creating a
prestigious, luxury collection of apartments on their site in North
Melbourne. Located opposite a park, the building was spectacularly
designed with a beautiful reflective facade that would capture
light and reflect the trees across the road, the crowning glory. They
had already settled on the name Reflections and now wanted a premium
brand that would reflect the quality of the product and location, but
appeal to local owner occupiers, local investors and the overseas market.
From the very beginning we felt the need to create two campaigns
rather than one. There needed to be a dedicated owner occupier
campaign, but also an in depth investment campaign that would
approach the brand from a less emotive, more factual viewpoint.
For the owner occupiers we produced a 60 page, hard cover book
that covered all aspects of the project, location and lifestyle,
while for the investors we produced a 36 page dedicated investment brochure.