The Deanside Central brand was created to illustrate how this premium new land estate was set to become the focal point of the developing suburb of Deanside in Melbourne’s north-west.

The client was looking for a strong, simple brand that would resonate with a very broad suite of target markets, however, wanted to maintain a sense of elegance and prestige.

We responded by creating an identity that combined a classic minimalist approach with modern touches that harked to the bright future that lie ahead for both the community and the suburb. It was a unique brand for what is sure to become one of Deanside’s most sought after addresses.