V&A Broadbeach is a large-scale residential development located in the heart of the beautiful Gold Coast, which has been in the market for over 12 months.

The challenge is keeping the advertising fresh and engaging with new messages and new touchpoints. The ‘Everything & More’ broadsheet is a prime example of a less traditional solution that perfectly complements the sales-focused digital and print campaigns in place.

Since its inception, the V&A brand has been about showcasing the amount of high-quality amenities on its doorstep. The broadsheet would primarily educate and inform readers, including our target audience of visiting holiday-makers, on the lifestyle and amenity of the area, supplemented with a subtle advertising message.

Developer: Iris Capital
Architect & Interiors: DBI
Sales Agent: Colliers