Work to live, don't live to work.
Nestled in the vibrant streets of Richmond, I.Co was a collection of 15 industrially inspired offices available to purchase. The offices were unusual because they each had their own title, meaning you could actually purchase bricks and mortar in the notoriously tightly held suburb.
Our client believed that these offices would appeal to a younger demographic who were more focused on a positive work/life balance, so everything we did took on a more lifestyle focus, rather than an entirely business one. We talked about the amenity in the area and how that would enhance the quality of life for the business owners and their staff.
Visually we opted for a vivd colour palette of pink, green, blue and yellow designed to capture attention and create a feeling of positivity and excitement and simply ensure that this unique opportunity stood out from the many other commercial opportunities in the inner city.