Oceania is a boutique collection of just seven ultra-luxurious residences, perfectly located right on the water in the heart of iconic Manly.

Our task was to craft a brand, strategy, and suite of marketing collateral that would position the development as the truly special offering it was. Each residence was a multi-million dollar proposition, so communicating the lifestyle they offered actually transcended price was imperative, while still remaining authentic to the unique, laid-back luxuriousness that is Manly.

We recognised the hyper-local nature of our audience and their deep affection for the area, so the Oceania campaign became more like a love letter to Manly rather than a sales-focused undertaking.

Developer: Iris Capital
Architect: Squillace
Sales Agent: CBRE