Stella Maris is a new residential enclave of waterfront apartments and townhomes in the charming suburb of Rippleside near Geelong. Located on the site of the heritage-listed St Helens, the developer Monno wanted a brand that would honour its past, but still look to the future.

This was the beginning of the creation of the Stella Maris brand. Meaning “star of the sea” or a guiding spirit, it is a name taken from the heritage of the site that capitalises on its rich history. We took a minimal, elegant approach to the design, to reflect the prestige of the residences and the coastal luxury of the lifestyle on offer.

Through the notion of guiding, we could position the development as a beacon on the coast: a shining example of how special life in Geelong can be. Taglines such as “find your way home” and “find your forever” invited the audience to embark on their own unique journey to a new home or new life, with Stella Maris being the ultimate destination.

Developer: Monno
Architect: Rothelowman
Landscape Architect: Acre
Sales Agent: McGrath Projects