Latitude 37 are a premium, custom home builder creating truly spectacular residences around Victoria. Their website contained a lot of information added to over time, so it had become difficult to navigate and key messages had become lost.

The key project need for the Latitude 37 website was the creation of a streamlined UX and SEO site structure and navigation. Our simplified approach delivered one clear navigation path that enhanced the purchaser journey and increased accessibility to key information. Refining the journey meant also meant we could better control the narrative being told through the site.