Content Writing & Amplification Services for Property Marketing
10th May, 2022
At tomorrow, our content writing service has been created to provide our clients with relevant, targeted content that offers a point of difference within the property market.
Our team of content professionals produce specialised articles on behalf of our clients to be shared on their websites. The types of articles created can include market trends and industry insights, upcoming projects, niche-specific content, homebuyer tips, how-to guides and client testimonials. We work closely with our clients to conceptualise topics that cut through the noise and engage their target demographic. It’s a process designed to make their lives easier, by leaving the hard work to us!
Why share articles on your website?
Articles can help prospective buyers make informed decisions, get them engaging with your brand and turn warm leads into hot ones. It’s a great way to create awareness of your development during the early stages of their buying journey.
By producing content that is useful, relevant and engaging, prospective buyers are likely to spend more time on your website and become better educated on the product offering. The more time they spend interacting with your brand, the better the chance you can foster a meaningful relationship with them.
Along with posting regular articles to your website, we also recommend that articles are amplified through platforms such as Outbrain.
What is Outbrain?
Outbrain is a platform that enables online consumers to discover new content through recommendation feeds on their favourite websites, while simultaneously connecting advertisers to these audiences to grow their business.
Outbrain has the ability to promote article content as native ads on media websites such as MSN, nine.com.au, CNN and many more, often under the banners of ‘sponsorship’, ‘paid content’ or ‘from our partners’. The technology is designed to engage targeted audiences with content relevant to your brand, rather than immediately converting them to a lead.
With research showing that on average the search for a home can take more than six months, Outbrain is a great way to stay in touch with prospective purchasers throughout their buying journey.
What are the benefits of Outbrain amplification?
- Ensuring Relevance – Outbrain ensures the right people see your ads, targeting audiences by demographics, interests, lookalikes and retargeting.
- Wider Reach – It reaches customers outside the confines of search and social channels, on trusted websites.
- Maximise Conversions – Bids are auto-optimised to maximise conversion over time.
- Competitive Cost – Receive more conversions at a lower cost, including website visits, online purchases, demo requests and more.
The fact that people can receive targeted, valuable property information whilst consuming trusted news content means they are more likely to engage with your brand and perceive it to be authentic. Once engaged, they can be led to another touchpoint on Google should they search the brand or be retargeted via Facebook once they visit your website.
tomorrow Outbrain case study
We ran Outbrain amplification for one tomorrow client over an eight month period, from January 1 to August 31, 2021.
During this period Outbrain drove over 20,000 unique visitors to the client’s website. On average, the overall time spent on site was 1 minute 20 seconds, with each user viewing over 4 pages on site per session. These results were far above the industry averages.
The top performing publishers’ sites for this client were MSN, nine.com.au and The Sun (UK Paper). The majority of visitors came from smart phones rather than desktops or tablets despite lockdowns during this period, showing that users will continue to consume content predominately through mobile.
These stats demonstrate the high level of engagement a brand can receive when effective content and amplification strategies are implemented.
Engage our content writing and amplification services
If you want to use the power of content to promote your brand or property development, get in touch. Call our Managing Director Ant Bray on 0407 850 603 or email email@example.com.