Meet Yas, Client Service Director at tomorrow Agency

7th March, 2023

We chat with Yas, our multi-talented Client Service Director, in this month’s Interview with an Expert. With her collaborative nature, dynamic experience in the industry and natural way with people, we knew she would be a great fit to head up the account management team.

Read on to learn more about Yas and her role as Client Service Director. 

How long have you worked at tomorrow and what’s your current role in a nutshell?

I’ve been at tomorrow just over a year now. As the Client Service Director my role is incredibly dynamic: I’m a full-time problem solver, a strategist, the calm in the eye of a storm, a voice of reason, a mind reader, a schmoozer, a researcher, an analyst, an advocate, a listener, a translator, a stylist, a props manager, an editor, and when required a producer.

What do you love most about your role?

First and foremost, our tomorrow team, followed very closely by our incredible clients, without whom my role couldn’t exist.

Which client project or campaign are you most proud of and why?

I’m fortunate that alongside our team, I get the opportunity to work across all aspects of the design projects that come through our doors. There is, however, one project that we helped launch recently that I’m particularly proud of: Stella Maris Rippleside, developed by Monno. It was a pleasure working with Monno and all of the collaborators on this project, we had a lot of fun, and we were able to help deliver something very special that the market was looking for in Geelong.

Your role requires constant collaboration with clients, stakeholders and team members. How do you go about building strong working relationships?

I believe that honest, sincere human-to-human connection is the most effective way of building strong relationships with anyone, and I like to exercise that with all my working relationships. 

How do you stay up to date with the property industry? 

It involves a few coffees, a few lunches (sometimes long ones), subscribing to a few industry eDMs, and attending a few events.

Name one work tool or program you couldn’t live without.

My iPhone.

Creativity and innovation are part of your day-to-day work. What is the best piece of creative advice you have received?

Great design is seamless, easy to digest and easy to interact with; bad design is noticeable from the outset, and you’ll instinctively (and immediately) want to start trying to fix it. 

What’s a piece of advice you would give to an individual aspiring to take on a leadership role at their workplace?

I have so many answers to this question, anyone that knows me knows I’m a firm believer of building people up and bringing them up with you when you are given opportunities to grow. Say no to opportunities that don’t feel right, your intuition is one of your greatest strengths if you nurture it. Also, don’t be afraid to put others forward who would be perfect for the promotion you are being offered; the right next step for you is just around the corner. Finally, as a leader you don’t always have the answers, and that’s ok.

What’s your go-to song/podcast when you need to get in the zone at work?

When I’ve got a deadline or I’ve got to focus on something without distractions, I’ll let the team know it’s headphones on time. My Kiwi-ness means I can’t go past a great drum and bass song. I have created a good-vibes only playlist, which has a pretty great beat to it, that keeps me hyper-focused and in the zone. Happy to share this with anyone that wants it ?

What are you most excited about for 2023?

I’m excited for all the new opportunities coming our way this year, and for the amazing creative our studio will produce. I also cannot contain my excitement of what I know the account management team is going to accomplish this year – I’m looking forward to seeing them grow and exceed their own expectations.

Want to meet more members of our wonderful team? Meet Sich, Digital Performance Manager.