2nd May, 2017
Launched in late 2016, Windsor Terrace has enjoyed very strong sales results, thanks to a combination of premium product, amazing location and some branding and media that was none too shabby (even if we do say so ourselves).
Windsor Terrace was a development of beautiful contrasts and our branding embraced that, carefully balancing themes like old and new, light and dark, classic and cool. We created a suite of great collateral, ranging from a broadsheet style brochure to a fully responsive website and gallery style display suite. Everything was designed to appeal to young professional singles and couples looking for a vibrant, exciting life just metres from Chapel Street.
To reach this target, we employed a comprehensive advertising campaign that combined traditional and non-traditional media. Naturally our digital campaign yielded a great number of registrations, however, we were also able to take advantage of our high traffic location by spraying the footpath along Chapel Street with water stencils. These stencils provided directions from Chapel Street, around the corner to the display and were able to increase the number of visitors, particularly during the weekend. Our direct mail piece that was a large scale A2 poster, delivered to the local area, also generated strong results with agents reporting many people walking into the display clutching them.
The entire brand development and advertising process was very collaborative. We worked closely with project managers Sinclair Brook and sales agent Knight Frank to ensure that everything produced not only looked beautiful, but was also effective.
Director at Sinclair Brook, Matt Mattiske said, “With a project of this scale, we really appreciated the marketing ideas that were presented by tomorrow to the client team. The ideas were considered, interesting, edgy and provided a point of difference in a crowded market. We appreciated that tomorrow were able to provide innovative ideas that met both the clients brief and sales team’s requirements.”
Michael Robinson, Senior Director – Head of Project Marketing – Residential Australia said, “I was delighted to know tomorrow were appointed to work with us on the Windsor Terrace project. Their team are always a safe pair of hands and have a full understanding of the required marketing strategies required to deliver on such a project. The whole way through the campaign we were able to gain detailed feedback and cost per lead for our client, ensuring their marketing monies were spent in the most effective way.”
To date, Windsor Terrace is 80% sold, a great result for the entire project team.