Secluded on Chevron Island on the Gold Coast, Allure is a high-rise development containing 95 luxury residences and a range of spectacular communal spaces.

When we came on board, the developer was in the tricky position of having the more affordable stock sold, and the premium product left to sell. In a crowded Gold Coast market, we needed to change the narrative for Allure to help it cut through the noise and resonate with a more affluent audience.

We chose a soft, sophisticated colour palette inspired by the coastal sky in the hero image from the campaign. Arches and curves were woven through the design to create a contemporary, yet classic feel that spoke to the architecture of the residences, and added a distinct, recognisable visual element to the brand.

Read more about this project:

• Case Study: a Celebration of Refined Coastal Living

 Developer: Macquarie York
Architect: BDA Architecture
Builder: Condev Construction
Project Manager: Eastview