Offering a unique blend of urban convenience and coastal tranquility, Indigo Residences is a boutique apartment and townhouse development nestled in the beachside pocket of Cheltenham. The brief was to create a brand that celebrated the sophisticated and connected lifestyle the project offered, while also touching on its bayside location.

When it came to branding, we chose the name Indigo, a colour associated with tranquility and harmony, with an clear reference to the sea and the sky. Through a combination of artistic brush strokes and classically structured design, we created a visual language that both reflected Indigo Residences’ relaxed coastal lifestyle and spoke of its promising future. It captured not only the essence of the building, but also the desires of our mature, owner-occupier target.