JXC founders Caroline Jarrett and Luke Castledine each boast extensive and highly successful careers in the property and construction industry. At JXC, they have united their expertise and passion into a singular vision: to deliver projects that will contribute to a better tomorrow.

As a human-centred company focused on sustainability and a better future, we wanted to create a brand that was both contemporary and playful. A bold wordmark and modern sans serif font is complemented by a cursive script, bringing an element of humanness and play into the design, while an earthy colour palette suggests connections to nature and the environment.