As the tallest building within the $3.6 billion Queen’s Wharf precinct, Queen’s Wharf Tower is set to take its place as one of the most identifiable markers in Brisbane’s majestic skyline. The tower will offer a diverse range of 1, 2 & 3 bedroom residences plus a stunning penthouse collection on level 71.

When we came on board, there was already an existing residential tower in market, Queen’s Wharf Residences. The developer wished to continue the iconic story that had already begun being told within the precinct’s marketing, yet still have a strong brand that can stand independently on its own.

We built a brand that was prestigious and aspirational, symbolic of such an impressive offering. The ‘Q’ insignia is a visual nod to the previous stages of Queen’s Wharf marketing, while the refined, luxurious colour palette of navy, ecru and gold was inspired by regal hues. The result was an instantly recognisable brand that is easily identified as belonging to the Queen’s Wharf family.

Read more about this project:

• Case Study: Queen’s Wharf Tower

Developer: Far East Consortium / Chow Tai Fook Enterprise
Agents: YPM Group