The Muse was a collection of only 42 ultra-luxurious residences on the landmark corner of St Kilda Road and Toorak Road West. Our brief was to create a brand that embodied the many inspirations behind the building’s creation. The notion of inspiration directly led to the development of The Muse brand and our core ethos of creating a “life beyond luxury.”

From the multiple 80 page, hard cover books to the sumptuous display gallery, we crated a comprehensive suite of high end collateral that ensured we were conveying the unparalleled luxuriousness of the development at every touchpoint.

Although it has only been on the market for a short time, The Muse has already made in excess of $100M in sales.