Antony Catalano joins Tomorrow.

The founder of Metro Media Publishing and founding CEO of Domain Group, Antony Catalano, has purchased a stake in Tomorrow Agency/Media Plus (“Tomorrow”) and will become an executive director of the business from July 1.

Tomorrow is one of the largest creative and media agencies in the real estate category in Australia, representing some of the leading property developers and real estate project marketers in the country.

Mr Catalano, who resigned from Domain Holdings Australia Ltd in January, has a long and productive history with Tomorrow and its Directors Anthony Bray (Managing Director), Ian Hickey and Lars Weisenberger.

Tomorrow is one of Australia’s largest, property specific media buyers and represents an advertising budget of tens of millions of dollars per annum for Domain, REA Group and many other media channels.

“I am honoured and excited to be joining my friends Ian, Ant and Lars at Tomorrow, an agency which has always had a very special place in my heart,” Mr Catalano said.

“Tomorrow helped Domain grow into an amazing business, and joining the partnership here feels like coming home. Ian, Ant and Lars have built an incredible team of people who really are leaders in their field. I am excited about playing a role in the further development of the agency to see where we can go next.

“Importantly, I hope to be able to add value for Tomorrow’s loyal and highly-successful stable of clients, many of whom have been with Tomorrow for decades. Property is in my blood and I love nothing better than helping developers, marketers and agents grow value in their businesses. It’s a passion that Ian, Ant, Lars and I share.

“I am also looking forward to continuing my involvement with Domain via this role as its largest client.”

Media buying has become an increasingly important function in property marketing as media has continued to fragment and audiences have shifted to new platforms.  Tomorrow plays a key role in advising clients on how to target their advertising spend and maximise sales.

In addition to the media buying arm, Tomorrow boasts a significant branding and design studio, headed by Creative Director Lars Weisenberger, meaning Tomorrow is one of the few full-service communications agencies in the country and by far the biggest in the real estate category.

Tomorrow has 32 employees in offices in Melbourne and Brisbane and there are plans for national expansion, a move which will be aided by the inclusion of Mr Catalano.

The agency represents clients such as Far East Consortium, C-Bus Property, AV Jennings, Colliers International, Knight Frank, Metro Property, SP Setia, Glenvill, Grocon, Little Projects, Frasers Property, Castran Gilbert and many others.

The existing Directors had the following to say about the partnership.

“Whether it is in the media, creative or digital space, Tomorrow has always been about innovation and a desire to be leaders in our industry. Bringing Antony into the fold clearly demonstrates this, as there is arguably no other person with his depth of knowledge and business acumen when it comes to property and growing businesses.”

Ant Bray, Managing Director, Tomorrow

“Having worked so closely with Antony for 30 years, I’m extremely excited by the prospect of what we can achieve together.”

Ian Hickey, Director, Tomorrow

“For a business to enjoy the level of sustained success we have at Tomorrow, you need to be able to change and evolve. Having Antony join our ranks represents a new era for Tomorrow. I have no doubt that his wealth of experience and strong industry relationships can assist both the media and creative arms of the agency to reach new heights.”

Lars Weisenberger, Creative Director, Tomorrow