Hello from the Home Office
16th December, 2021
From winning pitches, designing brands and implementing media strategies, to optimising digital performance campaigns and creating social content, every department in both our Victorian and Queensland offices have been kicking goals in 2021. We’ve really got the hang of this pandemic thing.
In our media division we averaged 110 active campaigns each month across Victoria and Queensland. Digital, press, outdoor, radio, carrier pigeon; if there was a way to communicate with an audience in 2021, we probably used it.
On realestate.com.au alone we booked over 139 million impressions and delivered 403,894 display ad clicks, resulting in 75,090 leads to our clients.
Things have been looking good in our Performance and Social Content divisions as well. Over the year we set up 164 individual performance campaigns that yielded almost 50,000 registrations across Google and Facebook.
Content-wise, we wrote 52 articles and 872 social posts for our clients ensuring they had a strong presence online to help build their brands.
Over in our Commercial Real Estate division, we ran a total of 253 campaigns, which was a 120% increase on the previous year. It was a great return to form for a sector that was quite impacted by the many lockdowns we endured.
Then there was our design studio, which had a very successful year, winning a host of exciting new projects and continuing the success of longstanding clients like Merrifield by MAB Corporation and Everley – Sunbury.
We also launched many brands into the market including V&A – Broadbeach, Salt – Brighton, Avant Garde – Toorak, Ocean House – Palm Beach, Nina – Chevron Island, Central Gardens – Springfield, 88 Leveson – North Melbourne, Westwood – Fraser Rise and Déesse – Taringa. Design is a visual medium though, so instead of me spouting more stats, you can check out some of our 2021 work by watching the video above.
All in all, 2021 was a funny old year. It was built on overcoming challenges and finding innovative ways to work and thrive. We’re happy to say that we were able to do just that, giving us an amazing platform to launch into 2022 with higher expectations, more motivation and an overwhelming desire to kick even more arse then ever before!
Metaphorically speaking, of course.