V&A is Broadbeach’s new landmark precinct, comprised of two spectacular residential towers, world-class amenity, commercial office space and ground-floor retail and dining facilities.

The developer, Iris Capital, wanted to position their new development on the intersection of Albert and Victoria Avenues as a new lifestyle precinct in Broadbeach. Amenity was a key selling point, as the two towers will preside over a recreational podium, retail, dining and commercial office spaces, along with the lifestyle offering. We knew that to win the client, we needed a pitch that hit the mark in all these areas: precinct, amenity and location.

We chose an aesthetic that was very light and bright, reflective of the Gold Coast and inspired by its landscape. The leading tagline “Everything & More” draws attention to the depth of the lifestyle on offer by subtly exploring the endless number of activities, amenities and feelings this development can spark: & Swim, & Dine, & Bask. Over time these ideas build on each other, revealing a beautiful and captivating story that will resonate strongly with the target market.

Read more about this project:

• Case Study: V&A Broadbeach

Developer: Iris Capital
Architect: DBI
Agents: Colliers