When we came on board, Westwood was already a very successful land estate in Melbourne’s booming northwest. However, the developer had recently purchased another parcel of land just down the road from the previous estate and wanted to capitalise on the success of Westwood by incorporating this new land under its umbrella.

Our challenge was to refresh the existing Westwood brand and find a way to unite two pieces of land, which were separated by a proposed school and sporting facilities, into a cohesive whole. We did this by positioning each parcel of land as a precinct, residing within the now much larger and more diverse Westwood master brand.

We devised a colour palette that used three primary colours, one associated with each precinct plus one for the master brand. This gave us a very visual platform in which to tailor communications that were specific to either precinct or to the master brand, but in a manner that was always unified despite the physical separation within the estate.

Read more about this project:

• 2021 DrivenxDesign Awards: Westwood Wins Two Silvers
• Case Study: Two Vibrant Precincts, One Spectacular Lifestyle

Developer: Dahua Group
Agent: RPM Real Estate