Creative News

Insights and opinions on brand strategy for today's digital world. See what's inspiring, challenging and motivating us right now.

OPINION

Email Marketing for the Property Industry


Email marketing is an incredibly valuable way of communicating with potential buyers and is a must-have tool in all our marketing campaigns. One of its top advantages is the quality of the audience. It enables communication with subscribers who have already indicated an interest and awareness of your…

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Project

V&A Broadbeach: Everything & More


V&A is Broadbeach’s new landmark precinct, comprised of two spectacular residential towers, world-class amenity, commercial office space and vibrant ground-floor retail and dining facilities. It’s more than a home – it’s a lifestyle destination, with the best of the Gold Coast at its front door.

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PROJECT

Ocean House: A Life of Hidden Depths


Perfectly positioned in Palm Beach on Queensland’s Gold Coast, Ocean House is a boutique collection of only 8 ocean view residences. Each luxury residence spans an entire floor of the complex, offering panoramic views and a quintessential Queensland holiday lifestyle. The brief We knew it was critical to…

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AGENCY NEWS

Hello from the Home Office


From winning pitches, designing brands and implementing media strategies, to optimising digital performance campaigns and creating social content, every department in both our Victorian and Queensland offices have been kicking goals in 2021. We’ve really got the hang of this pandemic thing. In our media division we averaged…

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PROJECT

Pentridge Coburg: an Iconic Landmark for a New Generation


On the site of one of Melbourne’s most notorious, maximum-security prisons, Pentridge in Coburg, a vibrant new residential and lifestyle precinct is taking shape. Upon its closure in 1997, plans were created to revitalise and reclaim the site, making it an active part of the community once again….

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OPINION

Why print is still alive in property marketing


With the surge in digital communication over the past decade, there has been much debate over the relevance of print in today’s world. We have seen a rapid increase in digital activity in the property industry since the pandemic, with inspections and auctions temporarily moving to online only,…

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The Muse Invitations

PROJECT

Allure: a Celebration of Refined Coastal Living


Secluded on Chevron Island on Queensland’s Gold Coast, Allure is a high-rise development containing 95 luxury residences and a range of communal spaces. In a crowded Gold Coast market, Allure needed to cut through the noise and reach its target audience with a unique offering.   The brief…

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Allure Brochure

PROJECT

Balmoral Quay: a Coastal Landmark in the Making


The DrivenxDesign 2021 Melbourne Design Awards winners were recently annouced, and our project Balmoral Quay picked up two awards: Silver for Graphic Design – Publication Gold for Advertising – Print A big thanks to our client team – we are grateful for your trust and collaboration on what…

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PROJECTS

Salt Brighton: Creating an Escape From the Ordinary


Salt Brighton was a unique property development that understood the changing landscape of the world and was crafted to offer a lifestyle that was like being on holiday every day. It also brought unique challenges, as we received the brief just before we were sent into the first…

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